What is Google Panda?
Google Panda is an algorithm which evaluates web pages in terms of their quality. This is why Google Panda recovery is strongly related to the improvement of the website user experience.
Google Panda mainly targets:
- Duplicate content - Google has published many SEO guidelines and techniques for avoiding problems with internal duplicate pages. Unfortunately, many webmasters neglect to use these, exposing websites to Panda penalty.
- Low-quality content - including keyword stuffing or thin content pages.
- Bad user experience - for example pop-ups or cases where advertising is above-the-fold.
- Technical SEO issues that lower the value of the page - 404 errors, redirect loops, high loading time etc.
Panda Penalty can be turned into Panda Reward
It is worth noting that while Google Panda penalty can impact poorly-optimized pages negatively, it can also reward those using recommended SEO techniques.
That's why we, as SEO specialists, are excited about all Google Panda algorithm rollouts. After the technical optimization of client's website, there is a strong likelihood that their SEO visibility and organic traffic will rapidly improve.
Have I been hit by the Google Panda update?
The negative impact of Google penalty usually results in a sudden traffic and visibility drop. Even new websites can be affected by the algorithm. SERP rankings will not rise again unless technical SEO problems and thin or duplicate content issues are solved and processed by the next Google Panda rollout.
You never know how much traffic your website might have with improved content quality. What is more, without in-depth analysis it's nearly impossible to recover.
Google Panda recovery services
Recovery from the negative influence of the Google Panda always begins with a crawl of the domain. That way we initially decide how deep the changes needs to be. Sometimes it is not possible to recover from Google penalty without rearranging the whole website architecture. However, in most cases, technical problems can be fixed without such extensive steps.
We look into the data and look for some basic SEO mistakes known as low hanging fruits. Sometimes, it could be enough to recover but we don't stop here. When those are fixed, we proceed to more complex issues, until we have immersed ourselves in advanced technical SEO.
Importantly, the role of the client is highly valued during the whole Google Panda recovery process. We love to work with people who understand that being competitive means continuous change and adaptation to fluid conditions. The client’s ability to adapt, to accept, and even to suggest necessary changes is often highly rewarded.
Not seldom our Panda recovery interventions were thoroughly implemented just before the Google Panda update. Then we saw clearly and with much satisfaction how the website SERP rankings skyrocketed!
Googlebot budget optimization
In order to really get an edge over the competition, fixing technical problems may not be enough. It is also important to indicate to Google the website directories or pages with the highest traffic values. This SEO process is known as Googlebot budget optimization.
Server logs analysis is very helpful at this point. It gives us reliable data on what pages are crawled the most frequently by the Googlebot. All the website structures should be clear, easy to discover and understand. You should decide which areas of your website are the core of your business and indicate them to the Googlebot before it does so itself.
Fortunately, there are a lot of techniques for crawling budget optimization suggested by Google. We at Elephate pride ourselves in being experts at selecting and applying the ones best suited to your website. This process is worthwhile, as the benefits are really substantial.