There is no need to introduce Searchmetrics. There is a reason that their Suite has won the US Search Awards’ Best SEO Software title in 2014: the tool is an absolute search engine optimization essential. What is worth the introduction – though – is Searchmetrics’ new software, called Content Experience, as of now: still being tested, but – nonetheless – available for subscription and use. Dedicated to content creators, designers, and writers – not to mention SEO experts – Searchmetrics Content Experience is marketed as the ultimate guided creation/optimization tool: one that brings the best and the latest of deep learning and data sciences to the process of enhanced content creation and its later SEO supervision. Does it live up to the expectations, though? Does it fulfil the promises it makes?
Find out here – in our review!
Searchmetrics Content Experience: What Is It? What It’s Not?
Searchmetrics Content Experience is a guided content creation/optimization tool that is offered in a software as a service (saas) model of distribution. That means two things. One: it can be accessed no matter the place & no matter the time. Two: it’s offered on a subscription basis. Whether it’s good or not depends on one’s personal take and preferences – but the fact remains a fact.
As to the features and functionalities: Content Experience can indeed be the ultimate guided content creation/optimization tool (or – rather – a multitool: a tool of tools). I have a long experience of using assisted creation tools, from software to plugins to whatever there is. Yet – I have never seen such a powerhouse of a tool. Content Experience is – so far – the best one. First: it makes the communication between the SEO expert and his writers much, much easier – to the point when there’s no longer need to explain all the “why’s” and “what’s.” Second: it allows the writers to create a megaoptimizable content that will live up to their own and Google’s standards both at the same time.
How is that important – I believe I don’t even have to answer this question.
Logging in is simple and intuitive: there is nothing special here. There’s no additional features/no additional protection=there’s no additional effort.
[There’s also an option to register. The registration is free. To use Searchmetrics Content Experience most important functions – though – one will have to order Brief Credits and Keyword Queries – more on this matter: later on.]
Then – once one’s in – Content Experience is ready to use.
From this page one can either proceed to the Research Cloud or to the Content Experience.
The number of available Brief Credits is shown on the top-right end of page. Brief Credits are credits used to take advantage of Content Experience’s functions: to generate Briefs.
There’s also an option to change language. There’s not that much to choose from, though – it’s either English or German.
There is nothing for Italians :- (
As to the Research Cloud and the Content Experience:
The Research Cloud is the core part of the Searchmetrics Suite. We’re not going to delve into it here. What is much more interesting is the new feature – the Content Experience.
The Content Experience functionalities – as presented on the screenshot below – are divided between the Content Manager and the Content Analytics.
This is the landing screen once one enters the Content Experience.
Let’s start with the former – with the Content Manager.
The Content Manager allows one to review the content through the means of creating and examining content Briefs.
As to the Active Briefs, Brief and Content Activity, and Active Content:
- The Active Briefs is where on can “view the amount of Briefs that have been created as draft, are waiting for approval or are ready to write.”
- The Brief and Content Activity is where one can “check how many Briefs and texts are currently worked on.”
- The Active Content is where one can “view the amount of content that has been created as draft, are waiting for approval or are ready to publish.”
These stats are here to help one navigate his Briefs and keep track of his own activity when using the tool. The reason for them being here is to make using the Content Experience – that’s right – a better experience: these stats are making it much easier to use the new Searchmetrics tool indeed. In particular – later on, when more briefs are created and one wants to know what’s what – and what was what.
There’s also a list of the Briefs that were created:
The cost of generating one Brief is one Brief Credit.
From here, from the Brief list, one can either Open Brief, Open Content, Delete Brief, open Analytics Brief Creator, or Go To Content Analytics.
Opening a Brief will allow one to examine its Ranking Opportunities: to see how is his content doing against its competition and how are the competitors doing against each other, to see what are the Top Ranking Topics, Seasonal Topics (topics that have higher odds of success during a particular time or season) and New Topics – posted on the side of competitors.
These statistics are highly useful, but it’s still not the best the Content Experience have to offer. It gets better – with this tool:
The Topic Explorer clusters the topics by semantic proximity. What it is is the TF IDF Algorithm in a pill. No need to delve into technicals there. No need for training. It’s as simple to use as things can be.
So. Deep learning and data sciences indeed – made so much, much, much easier…
This tool will allow one to see what aspects of the topic he has covered in his content. It will also tell him how relevant is his content in terms of what is being searched for. He will be able to check out each particular subtopic’s Rankings, Seasonality, Competitiveness, Search Intent, and Sales Funnel. Each of these options is useful and brings one closer to creating the perfect content.
E.g. This is a sneak peek at this particular topic’s/subtopics’ competitiveness:
The tool will also allow one to see how is the content optimized in terms of the keywords used and questions asked by the people interested in the topic:
What’s important is that with the Content Experience the content can be modified on the go. The enhanced Content Editor is available from most all of the Content Experience’s subpages.
This is how it looks like:
To the left: some available tools & tips (including the Keyword Coverage & Recommendations that will allow one to make his content better in terms of the optimal keyword usage & count). To the right: an instant access to all the functions I have mentioned and described above + something more (like the Readability assessment). How cool is that? It’s pretty cool actually…
Some more functions include the Content Score and the (targeted) Word Count Score assessments:
“The Content Score represents how holistically and comprehensively your content addresses the topic(s). It is in large part based on the content’s usage of recommended keywords. The higher the Content Score, the better the coverage of the given topic(s) and the higher the potential for your content to perform successfully in the search engine.”
“The Word Count Score depicts the gap between the amount of words in the text and the target word count. In addition, if a page URL is given, it also shows the difference between the amount of words in the Content Editor and the page. The target word count has been set by the creator of the brief and is usually based on the word count of the competing pages. The target value influences the recommended keyword frequencies and affects the Content Score.”
On the other hand, the Readability Score is nothing really new here. It is mostly determined using the Flesch-Kincaid Reading Ease – which is also used by some of the most popular SEO plugins.
As to the competitors, there’s a function that’s called the Competitor Overview, one of the most essential ones. It will allow one to instantly see – and access – the competing content/the pages it’s located on. It provides a list of URLs – as well as some info on what’s there under the links.
This is how it looks like:
There are also the Analytics here.
The most important Analytics feature is the one to track particular keywords. Though tracking them costs Keyword Queries – it is worth it to spend them here.
The tool will present one with the tracking recommendations. Once the keywords are selected for the tracking – one can begin to track them here:
Though this function is also nothing new – not really – it’s still good to have it here (as the lack thereof would sure make a good point of criticism).
The Experience of Using the Content Experience
The functions are important – but so is the User Experience. The experience of using the Content Experience :- ) is among the most compelling out there – it indeed is simple & intuitive. The interface is clear and structured to give one almost instant access to all the important features. The graphics used are making things even easier. There’s nothing to litter the page nor the subpages. Content Experience’s UI and UX maintain what I think is the perfect balance. It is what such a tool should be – and precisely what we are used to expect from Searchmetrics. One’s content writer may not be a SEO expert – but using Content Experience will sure make him feel like one.
Also – while it’s not that important – I have to admit that the new tool’s branding is an absolute top-notch one.
Who Will Find It Useful?
The question is a rhetoric one: Content Experience is useful. In fact – it’s so useful that it’s almost hard to believe that we had to wait for it this long. Each & every content writer will find it to be his best SEO friend – one that will accompany him and lead his content right to the top of the search rankings. The SEO expert will also find it much useful (as he will no longer have to micro-guide and micro-manage his colleague content writers regarding the SEO aspects of their tasks).
To sum it up:
it is strongly recommended!